Industry
F&B & Retail
Services
Content Strategy
Photography
Videography
Social Media
The challenge
In the saturated D2C herbal and green tea market, standing out and creating
a personal connection with the audience is crucial, especially for a new-age
brand like Woolah teas, known as India’s first bagless tea dip brand.
The Ideation & Execution
We developed a comprehensive video-based content strategy to enhance
Woolah Teas’ social media presence. This included a mix of aesthetic lifestyle
videos that showcased the tea in everyday settings, along with founder-led
explainer videos. These pieces were designed not just to inform but to forge
a strong, personal connection with the audience, emphasizing the unique
value proposition of the bagless tea dips.
View this post on Instagram
View this post on Instagram
The Impact
The dynamic video content significantly elevated Woolah Teas’ brand visibility and engagement on social media. By providing a mix of informative and visually appealing content, we helped the brand differentiate itself in a competitive market, fostering a unique brand identity and driving increased sales.