Industry
NBFC
Services
Video production
Social Media Management
Graphic Design
The challenge
Navigating the crowded and complex landscape of business financing, FlexiLoans faced the daunting task of
distinguishing itself in the NBFC sector. With the rise of digital platforms for loan disbursements, there was a pressing
need to communicate these efficient, paperless processes effectively to potential borrowers, specifically
targeting MSMEs.
The Idea
Understanding the critical role of trust in financial transactions, especially online, we leveraged video-based content marketing to demystify financial jargon and processes.
Our goal was to make the complex world of business loans accessible and engaging through clear, concise explanations.
The Execution
We created a series of Instagram reels that were not only informative but also relatable and entertaining, tailored specifically for our target audience of small business owners. These bite-sized videos were designed to highlight the ease and convenience of FlexiLoans’ services, thereby building a robust online presence.
View this post on Instagram
View this post on Instagram
View this post on Instagram
The Impact
The campaign significantly enhanced FlexiLoans’ visibility and approachability
in the digital space. Here’s how it translated into numbers
+
Reach
+
Engagement