Scoopski’s Biscuit Spread Launch
How Mediachondria Digital promoted India’s first biscuit spread by Scoopski to #GetSpreadGo with the decadent snackable!
Scenario:
The Challenge:
The Execution:
The idea of the spread launch was devised to portray it as a premium eatable that could potentially become a part of a man’s everyday life.
This ideology was kept in mind to build a narrative which promoted the caramelly and indulgent biscuit spread as a must-have spread jar in one’s kitchen cabinet.