The challenge

In the competitive loan sector of NBFCs, reducing the cost per lead while maintaining high-quality campaigns is crucial. Ambit Finvest faced the challenge of creating engaging and visually appealing video ads that not only draw clicks but also effectively communicate the advantages of easy loan processes and qualifications.

The Idea and Execution

We focused on crafting video content for Ambit Finvest that balanced aesthetic appeal with crystal clear communication. Each video was designed to highlight the qualifiers for loan approvals and the simplicity of the documentation process. This approach ensured that the content was not only engaging but also informative, improving click-through rates and lead quality.

THE IMPACT

The strategic integration of engaging visuals and informative copy significantly improved the conversion ratio and reduced the cost per lead for Ambit Finvest. This led to a higher return on ad spend, demonstrating the effectiveness of combining aesthetics with essential financial information in performance marketing.